EMC Insurance has formed a commercial partnership with AI-powered data platform Betterview.
As part of the deal, EMC plans to drive its commercial property activities through the use of Betterview’s predictive analytics and risk management platform.
Betterview offers clients with insights to improve their insurance quoting. The company offers a PropertyProfile which uses aerial imagery to determine the condition of roofs and the risk of potential claims.
Betterview CEO & co-founder David Lyman said, “When it comes to Insurtech investments and partnerships, EMC is always evaluating the marketplace for new tools and technologies that can improve agent and customer engagement.
“We are extremely proud EMC saw the value of our risk management platform and predictive analytics to support their agents and educate their customers on potential roof issues,” explained Lyman.
Earlier in the year, Betterview closed its Series A round on $4.5m, to which EMC contributed to. Other backers of the round included ManchesterStory, Nationwide Ventures, Maiden Re and Compound.
EMC risk improvement innovation manager Chad Veach said, “We’re aligned with Betterview in a lot of ways, so it made sense for us to participate in their Series A round.
“We feel their product is going to be valuable for us and the industry as a whole. We intend to use it in our underwriting process and to identify policyholders who could benefit from our drone-based roof assessments.”
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