Marketing company Digital Media Solutions has bought InsurTech enterprise UE.co.
The acquisition includes the ZipQuote and the Comanche click platforms and will be housed under Digital Media Solutions’ InsuranceTM brand.
Through the acquisition of the San Diego-based provider, Digital Media Solutions hopes to tap into the growing advertisement opportunity in the insurance space.
“Consumers are looking for optionality when it comes to insurance coverage and insurers are competing with increasingly targeted campaigns and effective offers to match consumers with their policies,” noted Joe Marinucci, CEO of Digital Media Solutions.
“As insurance companies shift more of their advertising budgets to digital media to achieve greater accountability for their marketing spend, consolidation within the digital insurance marketplace is quickening. Prudential acquired Assurance, Lending Tree purchased QuoteWizard and now DMS has acquired UE.co and ZipQuote to capitalize on the projected growth of the digital insurance market and to serve the needs of both consumers and insurance providers.”
Taryn Lomas, co-founder and executive vice president of Insurance at UE.co, commented, “The team and I are incredibly excited to write the next chapter of our story, as part of Team DMS. DMS is very well respected for their ability to help brands scale their customer acquisition efforts quickly and effectively. With the global DMS team supporting us, DMS Insurance will be able to offer more opportunities for growth to our insurance advertisers and our publisher partners.”
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