InsurTech100 company Insuritas has inked a partnership with Haven Life, the customer-centric life insurance agency backed and wholly owned by Massachusetts Mutual Life Insurance Company.
Through the partnership, banks and credit unions on the Insuritas platform will be able to connect their depositors to a leading, entirely digital life insurance solution.
“We believe that by leveraging proprietary data and trusted, long-standing customer relationships, our bank and credit union partners can help connect their depositors to life insurance products that add value for themselves and their families, and help to deepen their customer relationships while driving a critical source of non-interest income,” said Matt Chesky, president at Insuritas.
“Our bank and credit union partners have seen massive increases in adoption and utilization of digital banking tools, in particular over the last few months as in-branch services have been curtailed. Haven Life has developed seamless, digital-first life insurance solutions that can be easily integrated into the channels where our customers are engaging with their financial institutions today.”
Jason Krasula, head of distribution and strategy at Haven Life, added, “Haven Life is focused on making life insurance as simple as possible and meeting customers wherever they are – and that often means their banks or credit unions. Our partnership with Insuritas will provide millions of community bank and credit union customers with a life insurance solution that meets their unique needs.”
Insuritas was named as one of the 100 most innovative InsurTech companies in the world in October 2020 when it bagged a coveted spot on FinTech Global’s InsurTech100 list.
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