Polly, a digital insurance marketplace for automotive retail, has launched a personalised insurance enrolment fully integrated within the consumer’s car shopping experience.
Leveraging Cox Automotive’s dealer web integration API, Polly said it now provides a seamless and comprehensive car shopping experience that allows shoppers to receive instant, personalised insurance quotes during the research phase of their car-buying process.
Polly said incorporating insurance into an increasingly digital car buying process provides customers with a full view of the price on their prospective car. They can choose to purchase insurance on the spot if they know the vehicle they want, or they can walk into a dealership to purchase a vehicle later, knowing that they may have extra room in their budget because of potential auto insurance savings.
On average, Polly customers who report savings save $64 per month on their automotive insurance. Furthermore, dealers in Polly’s network report an average increase of 44% in their back-end gross.
Wayne Pastore, president and COO of Polly, said, “Consumers have adopted online buying practices in spades and are now accustomed to a streamlined, self-serve, transparent experience… Integrating insurance really is a layup in the automotive retail process.”
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