InsurTech Sureify has expanded its partnership with ForMotiv, a leading provider of digital behavioural science and user intent scoring solutions, to focus on digital intuitive experiences.
Sureify’s mission is to modernise the life insurance industry by helping carriers acquire, service, and engage their customers with one enterprise platform: Lifetime.
ForMotiv uses machine learning to score user intent by capturing a user’s digital body language, which consists of thousands of behavioural cues—mouse movements, scroll rates, and other measurable micro-expressions—and translating this raw behavioural data into easily digestible “intent data” and scores that enable carriers to provide next-generation digital experiences tailored to each individual.
Sureify said the partnership with ForMotiv will help it further focus its digital offerings by creating intuitive user experiences that “message the right products at the right time through the right channels.” The InsurTech added that the collaboration will enable insurers to adapt and nudge applicants and policy holders in real-time, based on their behaviour, to drive the desired outcome.
Woody Klemmer, ForMotiv’s head of growth, said, “What we’re building at ForMotiv has the potential to change the foundation of many parts of the digital life insurance offering. We’re seeing incredible success with our marquee list of customers who recognise that the future of digital distribution centers around understanding user intent.
“Our strong partnership with Sureify is going to enable life insurers—and their agents—to always be in the right place at the right time, based on highly predictive behavioural and intent data.”
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