Polly (formerly DealerPolicy), an insurance marketplace for automotive retail, has acquired automotive marketing and analytics company Driven Data.
Founded in 2013, Driven Data’s mission it to leverage data across a plethora of automotive retail systems to help the automotive community to attract high value customers. Comprised of data normalisation, custom audience creation, and a powerful analytics dashboard, Driven Data’s platform “seamlessly integrates and connects first-party data across multiple sources, giving dealers the confidence they need to make smart decisions that can be easily measured by way of attribution,” Polly said.
Polly’s mobile technology enables car-buyers to view multiple insurance quotes and immediately purchase online and/or connect with licenses insurance agents to complete the process.
This acquisition, according to Polly, expands its customer engagement capabilities by leveraging secure, first-party data to target in-market car shoppers and service customers more precisely with timely and personalised messaging. The acquisition fits perfectly into Polly’s broader commitment to help dealers deliver a better-than-expected customer experience while creating significant new revenue opportunities.
Under the terms of the asset purchase agreement, existing customers of Driven Data will become customers of Polly.
Jon Berna, founder and CEO of Driven Data, said, “We’ve helped many forward-thinking dealerships mature their data analytics and marketing capabilities.
“I am so proud of the work our team has accomplished over the past decade and am thrilled to have the opportunity to collaborate with the amazing Polly team to take our combined solutions to the next level.”
Polly launched its personalised insurance solution integrated into the car shopping experience in February this year. The company has since partnered with CarNow, an automotive digital retail service provider, to integrate its digital insurance shopping experience into CarNow’s suite to deliver the embedded offering to its customers.
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