FWD Group Holdings has partnered with travel and leisure e-commerce platform Klook to launch accident cover insurance.
Established in 2013, FWD Group is a pan-Asian life insurance business with approximately 10 million customers across ten markets.
The compans strives to make the insurance journey simpler, faster and smoother, by providing easy-to-understand products
Through the partnership, FWD Group said it aims to help customers obtain protection by offering short term accident cover. This has been rolled out in Singapore and subsequently to other countries across South-East Asia, subject to regulatory approvals.
The protection plan is presented as an add-on when purchasing through Klook’s platform and is designed to cover the insured for the duration of the activity, providing customers greater flexibility and ease of purchase.
Terence Lim, FWD group chief officer, group new business models said, “FWD is responding to meet and support the needs of customers with accident cover insurance that is more accessible, simple and affordable, encouraging them to protect themselves while doing what they love.
“Klook provides joyful experiences and adventures, and this is in line with our brand promise to ‘Celebrate Living’. This partnership demonstrates our commitment to become a leading pan Asian insurer by changing the way people feel about insurance.”
C.S. Soong, vice president, corporate development at Klook, added, “We’re delighted to partner with FWD Group to launch this new insurance product that will give our customers added flexibility and peace of mind. In this new travel environment, customers are demanding increased assurances and insurance has been a natural progression to that. Klook will continue to address every touch point of our customers’ journey from travel-related insurance to experiences and more.”
Property and casualty insurer Chubb recently partnered with Royal Brunei Airlines to offer customers an embedded travel insurance product.
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