ARTA, a provider of fulfilment technology for high value goods and collectibles, has raised $11m in a Series A funding round led by AXA Venture Partners.
The round also saw participation from Corazon Capital, Coelius Capital, Pari Passu Venture Partners, and Mu Ventures.
ARTA helps businesses accelerate ecommerce for high-value goods like priceless paintings, vintage furniture, and rare baseball cards, seamlessly automating every step of the fulfillment process. Well-known auction houses including Sotheby’s and Bonhams, marketplaces like Artsy, high-end home decor companies like The Expert and Outer, and Joopiter, a digital-first auction house founded by Pharrell Williams, all partner with ARTA to drive sales and improve customer satisfaction.
ARTA said the funding will help the company continue to reduce friction in fulfilment processes by expanding its technology platform, international coverage, compliance and insurance products, and integrations for businesses of any size.
Adam Fields, founder and CEO of ARTA, said, “Every consumer expects a seamless transaction from start to finish, and buyers of high-value goods and collectibles are no exception. For many sellers, the breakdown in their ability to meet buyer expectations happens within the complexities of managing the post-purchase experience. ARTA alleviates this burden by bringing together disparate parts of the fulfillment process, including quoting, shipping, insurance, and tracking, to deliver a frictionless, integrated experience that serves buyers and sellers alike.”
Sam Yagan, founding managing director of Corazon Capital, “A great ecommerce experience requires efficient transaction fulfilment for both buyers and sellers. While commoditized products benefit from recent technological advancements, many unique and high-value products still require analog processes and manual intervention.
“ARTA has developed best-in-class technology that will redefine the post-purchase experience for a wide-variety of ecommerce categories.”
AXA has recently launched Moja, a digital-only insurance brand for motor insurance customers which aims to “shake up the insurance market.”
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