Branch, a full-stack insurance company that uses data, technology, and automation to make home and auto insurance completely frictionless, has launched a term life insurance product.
The product will be underwritten by Assurity.
Branch said this launch into term life insurance will enhance its product offering from coast-to-coast and comes on the heels of a $147m Series C investment, which saw it become a unicorn.
Since launching in 2019, Branch has been on a mission to make insurance less expensive so more people can be covered.
With home and auto insurance now available across 33 states and counting, Branch believes that offering instant decision Life insurance will make it even easier to move a consumer’s entire insurance account over to Branch.
By partnering with Assurity Life Insurance Company, which focuses on offering protection that is easy to understand and buy, Branch can now offer new and existing members Term Life Insurance with ease.
Branch said term tife insurance represents another exciting way in which the company is making it easier for consumers to seamlessly bundle all of their insurance needs, maximizing savings and improving the customer experience.
Brian Brizard, chief business officer at Branch, said, “Branch allows our members to manage more of their insurance plans in a single place to receive the benefit of a bundle. As a result of our members asking for a way to purchase Life Insurance along with our home and auto products, we worked with Assurity to give them a way to add Life, making it easier for them to get more great coverage.”
Zachary Kane, head of Assurity Ventures, Inc at Assurity Life Insurance, added, “Like Assurity, Branch’s goal is to provide frictionless insurance to enable greater adoption and increase coverage for more people. We are excited to help Branch provide Term Life Insurance to current customers who are bundling their home and auto insurance, while continuing to remove the hassle that is commonplace across traditional insurance companies.”
SelectQuote recently partnered with Symetra Life Insurance Company and Munich Re Life US to bring SwiftTerm Select point-of-sale life insurance product to the SelectQuote platform.
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