Everest Re Group, a global underwriter for property, casualty, and specialty reinsurance and insurance solutions, has rebranded.
Everest Re Group is a global provider of reinsurance and insurance, operating for nearly 50 years through subsidiaries in the US, Europe, Singapore, Canada, Bermuda, and other regions.
The rebrand, which includes a new logo and visual identity, reflects its positioning and commitment to “underwrite opportunity for colleagues, customers, shareholders, and communities worldwide,” the company said.
Everest added that this brand refresh is another step forward in its ambitions and execution of its long-term strategic plan.
This comes on the heels of the company’s recent announcement that it has further expanded its primary insurance operations in Europe with the official opening of two new branches in Paris, France and Düsseldorf, Germany. Everest will continue to advance its international expansion plans, with a third European branch opening in Madrid, Spain this year, which follows its recent growth in Chile and Singapore.
Juan C. Andrade, president and chief executive officer of Everest, said, “There has never been a more exciting time to be part of the Everest community, and today that pride is palpable among our global colleagues who inspired our brand and shape our company’s future.
“From the reimagined mountain to the digitally optimised logo and design system, our refreshed brand honors Everest’s core values, growth, and strong performance in a contemporary reflection of who we are, where we are headed, and our mission to provide protection and opportunity in an increasingly complex risk environment.”
Recently, Global insurer Metlife partnered with Everest, a funeral planning and concierge service firm, to serve its group life business.
The partnership marks Everest’s entry into the UK market and its first venture outside of North America, where it has a customer base of more than 25 million and has operated since 2001.
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