Sure, an InsurTech that aims to unlock the potential of digital insurance, has launched Retrace, new technology that enables online merchants to offer customers embedded one-click insurance and protection.
Sure describes itself as the global insurance technology leader that unlocks the potential of digital insurance. Global brands and market-leading insurance carriers from the Fortune 500 build and launch sophisticated embedded insurance products on Sure’s SaaS infrastructure to distribute, service, and scale digital insurance.
Retrace by Sure includes a suite of APIs so that online merchants can embed insurance and protection for a variety of use cases such as e-commerce returns, travel insurance, and product warranty protection at any point in the purchase flow.
Using Retrace, online merchants can expand their customer base through an enhanced customer experience that increases customer satisfaction and spurs brand evangelists. In addition, they can diversify their revenue streams while growing top-line revenue.
With the launch of Retrace, Sure is introducing its first e-commerce solution, enabling online merchants to offer customers return shipping protection at the point of sale to cover the cost of returning goods. The embedded Retrace Return Shipping Protection is revolutionary new technology that reduces friction in the online shopping experience for both merchants and consumers.
Wayne Slavin, co-founder and CEO of Sure, said, “Retrace is the latest offering of Sure’s innovative technology to unlock the potential of digital insurance and protection through frictionless online customer experiences.
“Our technology reaches and engages customers wherever they are on their journey, and with Retrace, we are enabling online merchants to provide customers with embedded insurance and protection tools. We’re starting with the first of its kind one-click return shipping protection but the sky’s the limit, and we have set our sights on a variety of other products spanning travel insurance to warranty protection and beyond.”
Earlier this year, Sure partnered with FinTech Esusu to offer renters insurance.
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