Priceline, the iconic innovator of online travel, and Cover Genius, the InsurTech for embedded protection, have announced a new North American partnership to introduce enhanced travel protection for flights, hotels, rental cars, and packages booked with Priceline.
The reason for this partnership is to integrate Cover Genius’ award-winning global distribution platform, XCover, into Priceline’s services, providing customers with several customer-centric features that elevate the travel protection experience.
After purchasing protection, users can easily review policy details, access support, file claims, and receive instant payments for approved claims through their XCover Account.
Cover Genius offers hassle-free digital claims, backed by policies in over 40 languages and instant payments in more than 90 currencies, along with an industry-leading post-claims Net Promoter Score.
With the US travel and tourism market expected to generate $198.70bn in 2024, robust travel protection offerings are crucial for brands looking to drive loyalty and help customers safeguard their investments.
Cover Genius, chosen by some of the world’s largest travel brands, offers an innovative approach to travel protection through a single API for multiple lines of insurance, AI-backed recommendations that match the right policy to the right customers, UI testing capabilities that optimise for growth, and access to a range of products, such as CFAR, that are quick to stand up in all 50 US states and over 60 countries.
XCover Protection is available to millions of Priceline customers in the United States and Canada, with additional products and markets to follow.
Lucy Bueti, Vice President, Rental Car and Ancillary Products at Priceline, stated, “Our partnership with Cover Genius reinforces our commitment to revolutionise travel through pioneering technology. Through Cover Genius’ flexible platform and range of technology features, we’re able to launch and continuously improve our travel protection products to ensure they cater to the evolving needs of our customers. With the peace of mind their trip is protected, our customers can focus on the moments that matter most during their travels.”
Angus McDonald, CEO and Co-founder of Cover Genius, remarked, “We’re excited to collaborate with Priceline to bring our customer-centric protection to their travelers. We avoid ‘off-the-shelf’ offerings and build technology-driven solutions that we constantly test and iterate for the best possible insurance experience. This helps develop meaningful touchpoints with customers and drives additional revenue for our partners – in fact, after launching with us, Priceline saw an increase in insurance attach rates.”
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