Sanlam and Allianz have launched their joint venture brand, SanlamAllianz, in Ghana following recent regulatory approvals to merge and rebrand their businesses in the country.
The move has been driven by a strategic ambition to leverage global and pan-African expertise and unlock growth in Africa’s high-potential economies, according to FF News.
Operating in 27 countries across the continent, SanlamAllianz aims to provide a broad range of financial services to empower generations to be financially confident, secure, and prosperous.
The SanlamAllianz brand in Ghana aims to empower individuals and businesses by providing a range of financial services designed to enhance financial confidence and security.
By combining the strengths of Sanlam and Allianz, the unification is set to deliver innovative solutions and greater access to financial services.
The joint venture will harness the combined economies of scale from its shareholders, Sanlam and Allianz. This includes leveraging greater distribution opportunities, shared knowledge, and existing partnerships in telecommunications and bancassurance to benefit customers in Ghana.
The CEOs of the new venture are Tawiah Ben-Ahmed, who serves as Chief Executive Officer/Managing Director of SanlamAllianz Life Insurance Ghana, and Mabel Nana Nyarkoa Porbley, Chief Executive Officer/Managing Director of SanlamAllianz General Insurance Ghana.
SanlamAllianz CEO, Mr Heinie Werth, said, “Launching the SanlamAllianz brand in Ghana marks a new milestone for us and the broader financial services market and our commitment to doing business in Ghana. It demonstrates our strategy to leverage our expertise to create leading businesses in the economies where we choose to operate and supports our intention to enable access to financial services.”
“The joint venture will also leverage the combined economies of scale of our shareholders, Sanlam and Allianz, as well as greater distribution opportunities, shared knowledge, and existing partnerships in telecommunications and bancassurance to benefit our customers.”
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