Missouri-based iCover, an InsurTech provider specialising in algorithmic underwriting, has introduced a new online marketplace for life, health, and wellness products.
The launch of iCover Direct™ reflects the firm’s commitment to enhancing consumer access to insurance options by simplifying the buying process, InsurTech Insights.
This initiative aligns with the company’s broader goal of leveraging technology to provide better coverage experiences.
iCover develops cutting-edge solutions for the insurance industry, focusing on algorithmic underwriting and streamlining application processes.
Its flagship QUI™ technology, the industry’s first non-reflexive eApp, underscores its reputation for innovation.
The new platform, iCover Direct™, connects consumers with insurance carriers and affiliate partners, providing a seamless way to explore and purchase life, health, and wellness insurance products.
It integrates iCover’s advanced algorithmic decision engine, delivering what the company calls the “Best Buying Experience” for users.
iCover Direct™ also supports partnerships with four insurance carriers, offering both existing and new life insurance products. Additionally, the marketplace features affiliate partners, such as Hooray Health, to deliver health insurance and wellness options.
Nicole Mwesigwa, COO and Product Leader for iCover, noted the company’s ongoing efforts to develop exclusive, competitively priced products tailored specifically for iCover Direct™.
The launch signifies a pivotal moment in the digital insurance space, showcasing iCover’s focus on accessibility, efficiency, and consumer-centred innovation.
“Community insurers bring incredible inception stories, rich history, and a commitment to service,” iCover CEO Hari Srinivasan said. “We are honoured to partner with these companies to launch a unique online insurance buying marketplace.”
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