Sure unveils a bold vision for the future of insurance, leveraging its innovative technology rails and network to redefine digital insurance distribution for carriers, brands, and consumers.
Inspired by the success of payment giants like Visa and Mastercard, Sure is establishing the technological backbone to facilitate seamless insurance transactions on a global scale.
Initially focused on building a software platform for digital insurance transactions, Sure’s evolution has been marked by rapid advancements in technology and infrastructure. The company has now positioned itself as a pioneer in the industry, introducing an ecosystem approach that connects carriers, brands, and consumers in a three-sided network. This strategy aims to accelerate the insurance industry’s transition to digital while creating a new category of solutions for the market.
Sure CEO Wayne Slavin said, “At Sure, we have a decades-long mindset and a very clear vision for the future of insurance. Through huge capital investment, we have built the technological infrastructure and the technology rails to unlock the first network of insurance distribution.
“In what we’re building, we’re enabling companies that have globally recognized brand loyalty to expand their value proposition by adding insurance to their products and customer experiences. We’re already running billion dollar insurance programs through our technology rails, and we’re excited about where the next decade will take us.”
The current insurance landscape is fragmented, operating on disconnected systems that hinder progress toward digital transformation. Sure’s technology aims to unify these disparate elements, creating a single network for seamless online insurance distribution. For traditional insurance carriers, the platform provides the tools to modernise legacy systems, enabling a full transition to digital operations. Meanwhile, consumer brands can use Sure’s technology to enhance customer loyalty by embedding insurance options into their existing offerings, much like co-branded credit cards revolutionised loyalty programs in other industries.
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