Neutrinos, a digital experience platform provider specialising in AI-driven automation, has entered a technology vendor agreement with Simplified Solutions, a division of U.S.-based Prudential Financial Inc. (PFI), to transform and enhance its digital ecosystem.
The move will enable the firm to deliver an efficient and personalised life insurance buying experience through its growing network of embedded U.S. distribution partners.
Neutrinos will provide its AI-powered platform to Simplified Solutions, allowing it to operate as an end-to-end digital solution.
This will enable customers to access life insurance in a seamless and fully digital manner, facilitating faster and more personalised experiences. This initiative supports Simplified Solutions’ broader phased start-up strategy aimed at scaling its reach and long-term market impact.
Neutrinos is known for its AI-powered automation capabilities, offering touchless operations and intelligent servicing at scale. The platform focuses on enhancing operational efficiency, customer experience, and digital innovation. Prudential Financial, through Simplified Solutions, is dedicated to improving accessibility to life insurance, particularly for those not served by traditional insurance models.
The agreement leverages next-generation technologies to expand life insurance coverage in the U.S., addressing a substantial gap in the market. According to the latest Insurance Barometer Study by LIMRA and Life Happens, 102 million adults in the U.S. either lack or feel underinsured. Simplified Solutions seeks to close this gap by embedding insurance offerings into digital platforms that consumers already use and trust.
The collaboration marks a strategic move to deliver simpler, lower-cost life insurance products to underserved segments of the market, using a differentiated digital-first approach that meets consumers where they are.
Neutrinos co-founder and president, U.S. Business Ramya Babu said, “We’re honored to support PFI Simplified Solutions in transforming and expanding how insurance offerings are distributed. Our AI-powered automation platform enables touchless operations and intelligent servicing at scale, helping Prudential serve new customer segments with unmatched speed, efficiency, and personalisation.”
Babu added, “At its core, this venture is about meeting customers where they are and providing opportunities to get insured in digital environments they already trust and use.”
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