The Exeter has integrated its life insurance product into UnderwriteMe’s Protection Platform to enhance digital underwriting and streamline access for financial advisers.
The partnership centres on the integration of The Exeter’s life insurance product into UnderwriteMe’s Protection Platform, according to FF News.
This move is designed to simplify the protection process for advisers, providing a streamlined journey where they can access fully underwritten quotes, compare options from multiple insurers, and benefit from multi-benefit discounts when choosing several products from The Exeter.
UnderwriteMe provides a digital underwriting engine and a platform used by thousands of UK advisers to compare, quote, and submit protection product applications. Its technology is focused on enhancing operational efficiency and improving outcomes for both advisers and customers.
The Exeter offers life and health insurance, with a strong focus on supporting customers with pre-existing conditions. Its new life insurance product, now live on the Protection Platform, includes flexible multi-benefit plans that enable advisers to mix life and income protection products. This flexibility supports a more personalised and inclusive offering for consumers who may struggle to obtain traditional cover.
The addition of The Exeter’s life insurance to the Protection Platform enhances the range of available products and provides real-time underwriting, reducing the need for pre-sales medical evidence or underwriting calls. This improvement is expected to save time and streamline the process for advisers.
Rick Brough of The Insurance Surgery welcomed the move, noting its potential to support customers with higher loadings. “It’s good for clients, as those with higher loadings may still secure coverage at the point of sale without needing medical evidence. It should reduce the number of pre-sales underwriting calls from our process as we’ll utilise the Protection Platform’s real-time pre-sales underwriting tool available. It’s a smart step for both companies.”
UnderwriteMe commercial director Mark Cracknell said, “We’re excited to welcome The Exeter Life product on the Protection Platform. Their commitment to innovation and adviser-centric design aligns perfectly with our goal to streamline protection distribution and improve outcomes for customers.”
The Exeter head of protection proposition Jack Southcott said, “We’re extremely pleased to make our life insurance more accessible to advisers and customers through this partnership, reflecting our commitment to both digital transformation and widening access to insurance. Our new multi-benefit plans allow advisers to mix and match our life and income protection, while we continue to provide life insurance for customers with pre-existing conditions who may find it difficult to get cover elsewhere.”
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