INSTANDA, a global policy administration and distribution platform for the insurance industry, has unveiled a comprehensive rebrand to underline its transition from InsurTech startup to a trusted partner for insurers and managing general agents (MGAs) across the globe.
More than just a new visual identity, the initiative reflects the company’s broader mission to help insurers and MGAs navigate a rapidly evolving insurance landscape marked by shifting customer expectations, regulatory change, and accelerating digital transformation, according to InsurTech Insights.
Founded to challenge the traditional insurance model, INSTANDA offers a no-code, cloud-native platform that enables insurers to build, launch and manage insurance products quickly and efficiently.
The solution supports carriers in both property and casualty as well as life and health sectors, empowering them to adapt swiftly and meet emerging demands.
INSTANDA’s configurable technology is designed to help clients modernise existing portfolios, unlock new market opportunities, and accelerate time to market. It allows carriers to bring new products to market in weeks rather than months and scale operations with control and confidence.
The platform is increasingly being used for commercial lines, niche personal lines, and health insurance products.
As part of the rebrand, INSTANDA has introduced a refreshed identity under the theme “Build the Future You and Your Customers Want.” This statement underscores the company’s commitment to customer-centric innovation and its role as a transformation partner.
With this strategic repositioning, INSTANDA is reaffirming its leadership in the InsurTech space. The company is aiming to close the widening gap between agile insurers and those encumbered by legacy systems, highlighting the urgency for digital adoption across the industry.
“Our rebrand is more than just aesthetics; it represents the essence of what INSTANDA has become today,” INSTANDA co-founder and CEO Tim Hardcastle said, “It symbolizes our position as a committed global partner, empowering insurers and MGAs to rise to the challenges of a rapidly changing industry and deliver exceptional value to their customers.”
INSTANDA co-founder and group chief revenue officer Derek Hill added, “What sets our rebrand apart is its commitment to meaningful impact and call to action. We’re signalling to insurers globally that we’re rapidly approaching an inflection point where the gap will widen dramatically between the ambitious, agile insurers and MGAs versus those operating on legacy systems struggling to meet modern demands. Our aim is to fuel innovation, helping insurers write the future their customers demand.”
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