Orion180, a US-based home insurance provider specialising in technology-driven, customer-centric solutions, has introduced its FLEX Home Insurance product in nine counties across eastern Massachusetts.
The move comes in response to the mounting challenges homeowners face due to climate-related risks, which have led to rising premiums and fewer insurance options. Orion180 aims to fill these coverage gaps with a flexible and personalised solution.
Orion180 delivers home insurance solutions that combine digital innovation with human touchpoints. The company operates primarily in underserved markets, with a commitment to transparency, reliability, and community-focused coverage.
The new FLEX Home Insurance product offers a build-your-own approach that allows homeowners to customise their policies. Starting with essential protections such as fire and lightning coverage, customers can add options tailored to their specific needs and budget, resulting in more personalised and cost-effective insurance plans.
FLEX is now available via select agents in Essex, Plymouth, Middlesex, Barnstable, Suffolk, Dukes, Norfolk, Nantucket, and Bristol counties. This strategic rollout expands Orion180’s reach in a region that has experienced a tightening of the insurance market due to natural disasters and climate volatility.
This launch forms part of Orion180’s broader strategy to provide smart insurance alternatives in areas traditionally underserved by large insurers. By offering surplus lines products with innovative pricing and adaptable structures, the company reinforces its market position as a forward-thinking InsurTech player.
Orion180 CEO Ken Gregg said, “Our mission is to bring smarter, more accessible insurance solutions to underserved communities. Massachusetts homeowners have faced higher premiums and fewer options due to the increasing threat of weather-related events. FLEX delivers tailored protection, transparent pricing, and peace of mind. Agents and homeowners can feel at ease because we have a 0% state abandonment rate and stand firmly behind the markets we serve.”
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