Honda, the Japanese automotive giant known for its innovative vehicles, has launched Honda Insurance Solutions, a new licensed insurance agency aimed at providing a seamless and competitive insurance experience for its customers across the United States.
The launch represents the first step in Honda’s broader InsurTech strategy. The company aims to embed insurance offerings directly into its digital vehicle sales platforms and extend coverage support across the customer journey, creating a more connected and convenient ownership experience.
Honda, through its American arm American Honda Motor Co., Inc., has long been a global leader in automotive innovation. With a deep focus on quality and customer satisfaction, the company is now leveraging its reputation to expand into insurance solutions tailored for its Honda and Acura customers.
Honda Insurance Solutions provides a wide range of insurance options, including auto, motorcycle, RV, and home coverage.
Powered by VIU by HUB, an omnichannel insurance broker, the platform delivers comparative quotes from top-rated insurance carriers.
The offering is accessible in all 50 states and includes support from licensed insurance agents who provide expert advice and transparent guidance.
A standout feature of the service is optional OEM parts coverage for auto insurance policies, which ensures that repairs are carried out using Honda and Acura Genuine Parts. This helps preserve vehicle value and reinforces the brand’s commitment to long-term quality and safety.
Customers can access the service via the new website, hondainsurancesolutions.com, where they can receive fast, side-by-side quotes and coverage information in a streamlined, digital experience.
Future developments will see Honda integrate insurance deeper into the digital retail process, potentially enhancing safety and convenience features across the board. The company has indicated that this is just the beginning of a larger transformation in how it supports customer ownership and protection needs.
“Honda Insurance Solutions offers customers access to coverage through a brand they know and trust,” American Honda Insurance Solutions president and American Honda Finance Corporation senior vice president Petar Vucurevic said. “Insurance is a key touchpoint in the vehicle ownership journey, and we aim to deliver a superior experience tailored to the unique needs of each customer, while promoting safer driving and increased peace of mind on the road.”
“This is just the beginning of our vision for Honda Insurance Solutions that will see insurance integrated throughout the Acura and Honda digital customer journeys,” said Vucurevic.
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