Lemonade, a digital insurance company known for its AI-driven services and commitment to social impact, has launched a new buildings-only insurance product in the UK.
This new offering builds on Lemonade’s strategic goal to meet the growing needs of UK homeowners through digital-first, customisable insurance, according to FF News.
Since entering the UK market in 2022, and launching Homeowners insurance in July 2024, Lemonade has identified the region as one of its fastest-growing markets. The introduction of a buildings-only product reinforces its dedication to the UK and its customers.
Founded to reimagine insurance using technology, Lemonade operates through a digital platform powered by artificial intelligence, providing fast and personalised coverage. The company also supports social impact by donating unclaimed premiums to charitable causes through its Giveback programme.
The new buildings-only product, designed specifically for UK homeowners, offers core protection features such as cover for rebuild costs, temporary accommodation, and owner’s liability. Available via the Lemonade app or at lemonade.com/uk, the policy starts at £12 per month and can be customised with three optional add-ons.
Customers can enhance their cover with:
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Home Emergency – immediate call-out support for issues like broken boilers, burst pipes, or electrical faults.
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Accidental Damage – coverage for unexpected damage to the home’s structure.
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Legal Protection – access to legal assistance for disputes related to housing, employment, or clinical negligence.
With this new release, Lemonade continues to redefine home insurance with intuitive, tech-driven solutions that cater to the needs of modern homeowners.
Additional features such as the seamless digital onboarding process and rapid claims handling are expected to further solidify Lemonade’s position as a disruptive force in UK InsurTech.
Lemonade head of UK Sarvesh Ramachandran said, “We’re delighted to complete our Homeowners product offering in the UK market. In record time, Lemonade has become the preferred option for the next generation of insurance buyers in the UK.”
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