In a world where consumers are constantly seeking ways to live healthier lives, the challenge is not access to information but making sense of it. Technology companies are stepping in to bridge that gap, and dacadoo is among the innovators leading the charge. Its mission is simple yet ambitious as it aims to transform everyday data into personalised, actionable wellness insights.
dacadoo has long specialised in digital health engagement, building tools that help individuals understand and improve their wellbeing.
Its latest development, the Grocery Basket Score (GBS™), illustrates this approach by taking something as routine as a supermarket shop and reframing it into a metric that guides healthier living.
The science-based score analyses the nutritional quality of a monthly grocery basket and translates it into a clear, easy-to-understand number.
By sharing this through apps, loyalty programmes, or direct communications, dacadoo allows people to see the health impact of their decisions without the complexity of traditional nutrition tracking.
For instance, a user might receive: “Your basket scored 640/1000 this month. Adding more whole foods could boost your score by 10%.”
This approach goes beyond numbers. It turns routine habits into an opportunity for self-improvement, offering nudges that encourage better choices and long-term engagement.
Personalisation at the core
The value of GBS™ is not confined to grocery retail. Instead, it demonstrates how dacadoo is reimagining data use across industries.
By taking everyday digital touchpoints, whether shopping, activity, or sleep, and integrating them into a broader health journey, the company positions itself at the intersection of technology, personalisation, and wellness.
With the global wellness economy expected to reach $2tn, this focus on personal, science-backed insights gives dacadoo and its partners a way to differentiate.
It allows businesses to provide added value to their customers while building loyalty through trust and meaningful engagement.
Building towards a holistic platform
Looking ahead, GBS™ will connect with dacadoo’s Digital Health Engagement Platform (DHEP), which already brings together data on nutrition, activity, sleep, and overall wellbeing.
This integration represents the company’s vision: a holistic digital health ecosystem that simplifies the path to healthier living.
By uniting routine consumer data with advanced technology, dacadoo shows how wellness can become both accessible and engaging.
Its products highlight the potential for businesses to create stronger connections with customers, while empowering individuals to take charge of their health in small but impactful ways.
Read the full blog from dacadoo here.
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