Bajaj Life, one of India’s leading private life insurers, has unveiled its upgraded and enhanced customer app, the Bajaj Life Insurance App, designed to simplify policy management and improve user engagement.
The move comes as part of Bajaj Life’s strategy to provide a seamless, technology-driven experience for policyholders, responding to growing customer demand for intuitive, personalised digital tools that simplify managing insurance needs, according to FF News.
The app integrates a wide array of features in a single, secure platform. Customers can now access consolidated policy details, personalised insurance offers, fund management tools, wellness tracking, and real-time updates on service requests.
Key features of the app include a unified policy view for all policies, smart fund management for ULIPs, quick premium payments with reminders, pre-approved insurance offers, instant document downloads, smart calculators for savings and retirement planning, a health snapshot for wellness tracking, tailored recommendations based on life stage and goals, and live status tracking for all service requests.
Available on both Android and iOS devices, the app embodies Bajaj Life’s commitment to customer-first digital experiences. The company emphasises continuous innovation and plans to further enhance the app based on user feedback.
Bajaj Life MD & CEO Tarun Chugh said, “Today’s customers value digital solutions that are simple, relevant, and responsive to their needs, especially in areas as important as achieving their life goals. With the upgraded Bajaj Life Insurance App, we are offering more than just convenience; we are providing an intelligent, easy-to-use companion that helps our customers stay on track with their Life Goals. Designed with an intuitive interface and powerful personalisation, the app reflects our ‘Life Goals. Done.’ promise in action.”
The Bajaj Life Insurance App is now live and available for all customers to download, marking a significant step in modernising how policyholders engage with their life insurance needs.
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