SageSure appoints John Sence as chief sales officer

SageSure has appointed John Sence as chief sales officer, as the firm looks to deepen its relationship with producers in catastrophe-exposed markets.

The appointment brings senior sales leadership onto the executive team as the company targets its next phase of growth.

Sence joins SageSure from the Cincinnati Insurance Companies, where he most recently served as vice president of personal lines national sales.

In that role, he held responsibility for growth across 45 states, with a focus on middle- and high-net-worth segments. At SageSure, he will oversee sales strategy, distribution expansion and producer engagement.

“We’re thrilled to welcome John to our executive team,” said Tammy Nelson, chief marketing officer at SageSure. “He’s a proven leader with an exceptional track record of optimising agency performance. With deep experience on both the agency and carrier sides of the business, he knows how to help producers grow their book and how to foster long-term, impactful relationships.”

The appointment aligns with SageSure’s strategic emphasis on the producer experience, spanning new business onboarding, underwriting and claims.

The company has invested in system enhancements, expanded its earthquake and wildfire capabilities and increased its presence in mass-affluent markets as part of that strategy.

“Having known John for 30 years, I believe he is uniquely positioned to lead SageSure’s growth from $3 billion in inforce premium to more than double in the next several years,” said Terrence McLean, president and chief executive officer of SageSure. “What SageSure offers is truly differentiated in our markets and compelling for our distributors, and John is the right leader to amplify that message.”

Commenting on his appointment, he said: “I’m excited to strengthen SageSure’s collaboration with producer partners so we can deliver more value. It’s my goal to provide exceptional service and help our partners succeed. I look forward to helping them unlock opportunities for growth and profitability.”

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