London-based InsurTech YuLife has appointed Tal Gilbert as chief executive officer as the InsurTech company enters its next phase of growth, with a renewed focus on artificial intelligence and employee benefits.
In his new position, Gilbert will be responsible for advancing YuLife’s intelligence-led platform, strengthening its AI capabilities and expanding its offerings for employers, advisers and insurers globally.
As part of the leadership transition, Rubin will concentrate on long-term strategy, global partnerships and the continued development of YuLife’s vision of embedding health at the centre of financial protection.
The move is intended to support the company’s international expansion while maintaining continuity at board level.
Gilbert brings more than 20 years of international leadership experience across insurance, employee benefits and digital health. He previously served as CEO of Vitality US, acting CEO of AIA Vitality in Hong Kong, and general manager of Vitality Health International. Across these roles, he was involved in scaling engagement-led, data-driven insurance models across the UK, US and Asia.
His background includes product innovation, global partnerships and the application of behavioural data and AI to improve health and financial outcomes at scale.
YuLife said this experience will be central as the company continues to develop intelligence-driven services for its ecosystem.
YuLife founder and executive chair Sammy Rubin said, “Tal is a world-class leader with deep experience at the intersection of insurance, behaviour change and global scale. As YuLife builds on its intelligence-led approach to supporting individuals, businesses and insurers earlier and more effectively, Tal is the right CEO to lead this next chapter. I look forward to supporting him as we continue to scale globally and reshape how insurance inspires people to live their best lives.”
YuLife CEO Tal Gilbert added, “YuLife has built one of the most mission-driven and innovative companies in insurance and wellbeing. As AI reshapes knowledge work, employers will need to think creatively about how they support their people, creating opportunities for those who can understand health and financial needs earlier and respond more intelligently. YuLife is uniquely positioned to deliver proactive, personalised and measurable improvements at scale, and I’m excited to help grow a business that creates real value for individuals, organisations and insurers alike.”
Gilbert’s appointment coincides with the introduction of Yunity, YuLife’s intelligence layer that underpins the platform. Yunity is designed to convert everyday engagement into actionable insight, enabling earlier intervention and more targeted support for individuals, employers, advisers and insurers.
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