Root Insurance, the technology-driven auto carrier and subsidiary of Root, Inc., and Kikoff, a personal finance platform using AI to help users build credit, manage debt and save, have announced a new partnership.
The collaboration is designed to integrate Root’s car insurance quoting and purchase flow directly into the Kikoff app, enabling users to receive instant, personalised auto insurance quotes without leaving the platform, according to Beinsure.
The partnership aims to make insurance easier to understand and purchase, particularly for consumers focused on improving their financial wellbeing.
By embedding Root’s data-driven pricing into Kikoff’s financial ecosystem, the companies hope to simplify decision-making and reduce recurring expenses for users.
Through this collaboration, users benefit from dynamic pricing models rather than static comparisons, supporting more confident purchasing decisions and, in many cases, lower premiums. The mobile integration ensures that quotes, policy adjustments, and claims can all be managed digitally, removing the need for separate portals or phone-based service.
Jason Shapiro, senior vice president of business development at Root, said, “The partnership aims to help Kikoff members reduce a recurring expense that often weighs on household budgets. Kikoff’s focus on clear, fair pathways to financial progress fits closely with Root’s approach to pricing and distribution built around modern data models.”
Cynthia Chen, chief executive officer and founder of Kikoff, said, “This partnership is another powerful step in our commitment to helping people achieve greater financial security by expanding access to more affordable financial opportunities, and we’re confident Root’s unique pricing model will be of significant benefit to safe drivers using our platform.”
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