Jointly AI has launched Jointly AI Broker, which it describes as the world’s first end-to-end autonomous AI insurance brokerage platform, designed for UK personal lines brokers.
The platform aims to automate the traditionally manual brokerage process, enabling brokers to hand off tasks that can take hours or days and have them completed in 35 to 45 minutes, according to FF News.
It is positioned as a solution to administrative overload, with brokers often spending up to 60% of their time on non-advisory tasks.
Jointly AI Broker is built around five specialised AI agents, each responsible for a distinct stage of the brokerage workflow, coordinated through an enterprise-grade orchestration layer. The system begins with a five-minute phone conversation between the customer and an AI intake agent, available 24/7, removing the need for forms or call transfers.
Following the initial call, a research agent scans the market, verifies provider credentials against the FCA register and compiles a ranked shortlist of relevant insurers. A quoting agent then contacts providers directly, navigating IVR systems, waiting on hold and obtaining quotes autonomously, with up to four calls running in parallel.
Quotes are processed by an analysis agent powered by Jointly Insurance Instruct v1, the company’s proprietary insurance large language model, which standardises and scores options against the customer’s stated priorities. A delivery agent then contacts the customer by phone or email with a primary recommendation, alongside alternative and budget options explained in plain language.
The orchestration layer is designed to meet regulated financial services standards. Each extracted data point carries a confidence score, prompting clarification where needed. The system can redial dropped calls, retry unreachable providers and operate across business hours. All actions are logged in real time, providing brokers with visibility and auditability.
The platform is offered on a subscription basis and is currently available in early access for partner insurance brokers.
Jointly AI is positioning the launch as a response to what it calls a $350bn challenge in the insurance sector, where relationship-driven processes remain underserved by technology.
By automating phone-based quoting and comparison, the company aims to expand access to personalised insurance advice while enabling brokers to focus on complex cases and client relationships.
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