Covr Financial Technologies has appointed Ryan Bivins as head of sales, bolstering its leadership team as the business scales its national distribution platform and strengthens partnerships across the insurance and WealthTech ecosystem.
The company operates a digital platform designed to modernise insurance distribution by connecting carriers, financial institutions, advisors and agents through a unified experience. Covr aims to address long-standing inefficiencies in the insurance journey by aligning stakeholder interests and integrating compliance infrastructure with advanced, AI-powered planning tools. Its model is focused on delivering a seamless, end-to-end solution that simplifies product access while supporting firms in meeting regulatory and operational requirements.
In his new role, Bivins will oversee Covr’s national sales strategy, drive partner development and support the company’s long-term vision for a more cohesive and technology-enabled insurance distribution framework. He is expected to play a central role in aligning the platform with evolving advisor and client expectations, particularly as hybrid and long-term care (LTC) solutions continue to gain traction in the market.
Bivins brings more than a decade of sales leadership experience, with deep expertise in long-term care and hybrid insurance products. He began his career at Lincoln Financial Group on the MoneyGuard team, where he developed specialist knowledge in hybrid LTC solutions. He later joined Pacific Life, spending more than 12 years in increasingly senior positions. During that period, he contributed to the launch and expansion of Pacific Life’s hybrid LTC offering, served as divisional manager and ultimately led the firm’s hybrid LTC business as national sales manager.
Most recently, Bivins served as specialty markets leader at John Hancock, where he was responsible for expanding distribution of the linked-benefit LifeCare IUL solution and strengthening institutional and advisory channel relationships. His cross-carrier experience and established industry relationships are expected to support Covr’s growth ambitions and deepen engagement with partners nationwide.
The appointment forms part of Covr’s broader strategy to reinforce its executive bench with experienced industry leaders who bring operational insight and credibility across carrier and advisory markets. The company said the move underlines its commitment to sustainable growth and to enhancing value for agents, advisors, institutions and carriers.
Covr Financial Technologies chief distribution officer Bob Klein said, “Ryan’s combination of deep sales management experience, long-term care specialization, and long-standing relationships with our partners makes him an exceptional addition to our leadership team. Ryan and I worked closely at Lincoln for many years. He has a demonstrated understanding of this industry at every level—and that insight will be critical as we continue to expand our platform and deliver more value to advisors, agents and institutions.”
Ryan Bivins said, “I’m excited to join the leadership team at such a pivotal time in the company’s growth. Covr’s ability to merge mature distribution, top shelf compliance infrastructure, and AI-powered advanced planning tools into a seamless, end-to-end user experience truly sets it apart. I look forward to working with our partners and internal teams to help accelerate that impact nationwide.”
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