Upway, a refurbished electric bike marketplace focused on circular economy mobility solutions, has appointed Nathan Wilson as chief technology officer as the company accelerates its product development and artificial intelligence initiatives.
According to Coverager, the Paris-founded company specialises in refurbishing electric bikes and selling them through its online marketplace, offering consumers a more sustainable and affordable entry point into electric mobility.
Operating across nine countries in Europe and the United States, Upway positions itself as a technology-driven platform designed to support the circular economy by extending the lifecycle of electric bikes. Its proprietary technology powers operations across sourcing, refurbishment, pricing and resale, helping streamline the process of bringing pre-owned e-bikes back into circulation.
In his new role as chief technology officer, Wilson will oversee the company’s Tech and Product teams. He will be responsible for driving product innovation as Upway scales its engineering capabilities and develops new technology features. The company plans to hire 50 employees and invest $15m in research and development over the next two years, with key priorities including launching a mobile application and embedding AI across the customer journey for buying and reselling e-bikes.
Wilson joins the company with more than a decade of experience in engineering leadership. He has previously held positions at Amazon, Indeed and DoorDash, gaining experience across large-scale technology platforms and operationally complex environments. Most recently, he served as director of engineering for DoorDash in Japan, where he oversaw product development initiatives within the company’s regional operations.
According to Upway, the company has refurbished and sold more than 100,000 electric bikes since its launch in 2021. It has set a long-term ambition of returning more than one million electric bikes to circulation by 2030, reinforcing its focus on sustainability and reuse within the growing electric mobility sector.
Alongside its marketplace offering, the company is also expanding complementary services designed to support customers throughout the lifecycle of an e-bike purchase. These services include financing options, insurance coverage, maintenance solutions and subscription offerings. Planned AI deployments are expected to improve purchasing experiences for buyers while also enhancing identification and pricing systems for sellers.
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