UK InsurTech Loxa has raised £2.7m in seed funding across three tranches to support European expansion, grow its retail partner network, and broaden its embedded insurance platform.
The round was backed primarily by angel investors and family offices, including the Lazaroo-Hood Group. Introductions were facilitated by Angel Investment Network, FundMyPitch, and the Entrepreneur’s Collective, according to Business Cloud.
Capital from the round will be used to expand Loxa’s presence in Europe, increase its retail network to 150 live partners, and extend its platform to support every insurable product category.
Jamie Hamer, co-founder and CEO of Loxa, said: “We started Loxa because we believed embedded product protection should be as universal as the checkout itself, available to every retailer, for every customer, everywhere.
“We made a deliberate choice to build this round with angels and operators who shared our mission and backed our vision from the start, and that alignment builds better businesses.
“Closing this round means we can now deliver on that promise at scale, with the right people and resources to execute successfully.”
Founded in 2023, Loxa has grown to more than 45 live retail partners across sectors including furniture, eyewear, power tools, electronics, and catering appliances. Retailers using the platform include eCatering, Toolden, Hyundai Tools, Rowen Homes, Maker & Son, and JCB ProTools.
The funding also expands Loxa’s capabilities as a full-stack managing general agent (MGA), enabling the company to build and launch insurance schemes tailored to individual retail partners and their products rather than relying solely on off-the-shelf solutions.
Loxa’s platform connects with more than 70% of UK ecommerce infrastructure through integrations with Shopify, Magento, WooCommerce, PrestaShop, and BigCommerce, alongside direct API connections. The system allows retailers to launch embedded insurance programmes in as little as 48 hours.
Erjon Skora joined the company last year as co-founder and managing director, bringing more than 16 years of experience across MGAs, insurers, financial institutions, and online marketplaces. He previously served as managing director and head of insurance and product for EMEA at Cover Genius.
Skora said, “Closing the seed is the starting gun, not the finish line. We’re heading into a Series A with traction, a clear European roadmap, and a system that onboards retailers in under 48 hours, integrates seamlessly, handles policy volumes at scale, and delivers an excellent claims experience. The next 18 months will define Loxa’s position in this market, and we intend to own it.”
Loxa is advised by board advisors Robin Leigh, Richard Smith, Kayar Raghavan, and Ross Lazaroo-Hood.
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