Producerflow, a modern insurance distribution management platform built to help carriers, managing general agents and agencies manage the full producer lifecycle from onboarding through to compliance, has been named one of ten finalists in the State Farm Startup Pitch Competition at ITC Vegas 2026.
The contest, which returns to ITC Vegas this year, was created to spotlight promising innovators shaping the future of insurance. Organisers at ITC and State Farm reviewed thousands of applications before narrowing the field down to ten finalists, giving each start-up a platform to present bold ideas, build industry visibility and connect with investors, carriers and partners that could help accelerate their growth.
Each of the ten finalists, including Producerflow, will pitch live in front of the ITC Vegas audience, with five minutes allocated for their presentation followed by a further five minutes of questions and answers. The winning pitch will be chosen through in-person voting, with all ITC Vegas attendees invited to take part.
The victorious start-up will then present on the event’s Main Stage on 1 October 2026, a stage that has previously hosted keynote speakers such as Jesse Cole and Gary Vaynerchuk, and will also be awarded a complimentary kiosk at ITC Vegas 2027.
Producerflow will be competing against a broad mix of InsurTechs. These include Fair Warranty, a vehicle protection provider working through the insurance channel; Friendly AI, which automates medical and financial underwriting and claims for life and disability insurers; InQuery, an AI-native platform that structures medical and legal records for claims and litigation teams; and Prediction Lab, which applies generative AI to predictive modelling for pricing.
Also pitching are Phyll, a real-time intelligence platform for infrastructure monitoring; Salvato Auctions, which offers an end-to-end workflow for total loss vehicles; Structify, a data platform connecting policy, claims and admin systems; Trussed AI, which helps insurers govern AI systems in real time; and Warrant, an AI compliance tool for insurance marketing.
Last year’s competition was won by Elysian.
Producerflow CEO Luis Pino said, “Great companies get built by removing friction nobody thought to question. We’re rebuilding insurance distribution as modern infrastructure, API-first and automated end to end, and the State Farm Pitch Competition at ITC is the right stage to show how far that goes.”
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