LifeSearch, the UK’s leading protection advice specialist, and Trinity, a specialist insurer for military personnel, veterans, and their families, have extended their partnership to enhance healthcare access for the Armed Forces community.
The extended partnership will see LifeSearch provide access to specialist Private Medical Insurance (PMI) advice for veterans and their families.
This move aims to give greater control over healthcare choices, ensuring that those who have served receive the expert support they deserve.
LifeSearch, launched in 1998, is a leading protection advice company dedicated to helping individuals and families secure life insurance, critical illness cover, income protection, and now, private medical insurance. With a strong human-first approach, LifeSearch connects customers with major insurers to provide tailored protection solutions.
Trinity, founded in 2000, is a trusted name in providing specialist insurance for the military community. Serving over 14,000 customers nationwide, Trinity offers a range of general insurance products, including military kit insurance, personal accident cover, building and contents cover, and welfare and travel insurance for military units.
Since their initial collaboration in 2024, LifeSearch and Trinity have helped over 250 veterans and their families with tailored protection advice. Additionally, Trinity and LifeSearch have co-developed educational protection guides that are distributed monthly to 10,000 subscribers of Trinity’s SitRep newsletter. These efforts underline Trinity’s commitment to delivering expert and affordable cover to the Armed Forces through trusted partnerships.
LifeSearch’s specially trained advisers will support Trinity customers through online and over-the-phone consultations, enabling them to find the best private medical insurance solutions from a broad network of mainstream and specialist insurers.
Ed Axon, LifeSearch chief growth officer, said, “Over the past year, our partnership with Trinity has already helped 250 families with tailored advice that accurately reflects their lifestyles and needs. We’re proud of the impact we’ve made together so far, and we’re excited to deepen our relationship by extending access to private medical insurance. We look forward to continuing to work closely with Trinity to support the Armed Forces community with the expert, human-first protection they deserve.”
Mark Austin, Trinity CEO, said, “The Armed Forces community is one that can often be underserved by ‘traditional’ financial providers. There are nuances to military life – such as frequent relocations, non-standard employment histories, and unique risks – that can be difficult to communicate to insurers and underwriters. Add to that the close-knit nature of veteran communities, where trust and reputation matter hugely, and it becomes clear why a different, more personalised approach is needed.
“Since partnering with LifeSearch, we’ve been able to cut through the complexity, reach more veterans with greater clarity, and drive stronger engagement with our financial products. Expanding this partnership to include private medical insurance is a natural next step, and one that will help us continue delivering the tailored services this community deserves.”
In other health insurance news, an independent study from the University of Groningen has revealed that dacadoo‘s Digital Health Engagement Platform (DHEP) is driving down healthcare costs by 5% for health insurers.
The research found a 5% reduction in healthcare expenses, confirming dacadoo’s effectiveness in encouraging healthier lifestyles and cutting claims frequency.
Health insurers using dacadoo’s platform saw claims drop, with basic healthcare costs falling by 5.2% in the first year and 5.9% in the second. The platform’s innovative approach to customer engagement delivers tangible savings and better health outcomes.
Peter Ohnemus, President & CEO of dacadoo, welcomed the findings. “This important research reinforces what we’ve long believed: empowering individuals to understand and engage consistently with their health delivers measurable benefits for insurers, society, and end-users alike. Our platform’s ability to drive cost reductions and improve health outcomes makes it a transformative force for the insurance, healthcare systems, and the overall healthcare cost challenges.”
The study also highlighted that frequent app use, rather than intensity, was key to achieving cost savings. Regular interaction with the platform led to greater health improvements and a noticeable reduction in healthcare expenses.
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