SBI General Insurance, one of India’s leading general insurance providers, has launched a new product, SBI General Flexi Home Insurance, aimed at meeting the evolving protection needs of homeowners and renters across India.
The new product launch responds to the increasing demand for flexible, long-term home insurance policies that accommodate the unique requirements of both homeowners and tenants, according to FF News.
Rising property values, climate-related risks, and personal asset protection have heightened the need for adaptable and affordable coverage options in India’s growing residential sector.
SBI General Insurance, a joint venture between the State Bank of India and other investors, provides a wide array of general insurance solutions, including motor, health, travel, and personal accident insurance. The company serves millions of customers across India through a vast network of branches and digital platforms.
The newly introduced SBI General Flexi Home Insurance product is designed to provide tailored financial protection for residential properties. At its core is a mandatory Stand-Alone “Fire” cover, which forms the base of the policy. Customers can then select from a variety of optional covers and add-ons to suit their specific insurance needs, ensuring a personalised and comprehensive home protection plan.
The product safeguards residential structures, contents, and associated risks. It offers protection against events such as fire, natural disasters, burglary, and other unexpected incidents. One of the key highlights is the long-term security it provides through a one-time premium payment option for coverage up to 20 years—offering both convenience and peace of mind.
Additional features include valuable item protection, cover for alternative accommodation expenses, and multiple discount options for bundling add-ons. This modular approach allows customers to customise their policy while benefiting from savings and streamlined claims processing.
The product reinforces SBI General’s strategy of developing innovative and customer-centric insurance solutions tailored to India’s dynamic residential market. It also reflects the company’s commitment to delivering reliable financial protection that adapts to changing lifestyles and risk profiles.
SBI General Insurance chief product & marketing officer Subramanyam Brahmajosyula said, “At SBI General Insurance, we understand that every home is unique, and so are its protection needs. Whether it’s a homeowner safeguarding a lifelong investment or a tenant securing valuable possessions, each individual has distinct insurance needs. With SBI General Flexi Home Insurance, we offer a tailor-made solution that provides peace of mind through flexible and extensive coverage. This product is designed to empower customers with the freedom to choose their protection levels while ensuring financial security against unforeseen circumstances.”
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