Sainsbury’s Bank and Allianz UK have entered into a new partnership aimed at offering home and motor insurance to Sainsbury’s Bank’s existing customer base.
The collaboration is designed to support Sainsbury’s Bank customers whose current insurance policies are set to expire, according to InsurTech Insights.
By partnering with Allianz UK, Sainsbury’s Bank aims to ensure a smooth transition for these customers while maintaining access to high-quality, competitively priced insurance coverage.
Sainsbury’s Bank provides a range of financial products including savings, loans, credit cards, and insurance. It is known for combining retail convenience with tailored financial services. Allianz UK is a prominent insurer in the UK market and operates LV=, its personal lines brand which will underwrite the new policies offered to Sainsbury’s Bank customers.
Through this agreement, the insurance cover will be made available starting 1 November 2025. All new policies will be underwritten through LV=, providing a seamless experience for customers moving from previous insurance arrangements.
The alliance reflects a shared commitment by both organisations to deliver strong customer service. The partnership also strengthens Allianz’s footprint in the UK insurance market and supports Sainsbury’s Bank in continuing to offer reliable and competitive financial services.
“It’s really important to us that we work with partners who share our values and customer focus, which is why I’m pleased to be announcing this new agreement with Allianz today,” Sainsbury’s Bank chief financial officer Bláthnaid Bergin said, “It is a leading and highly experienced business and we’re confident they will continue to deliver our customers the best experience and offering possible.”
Allianz UK managing director for personal lines Serge Raffard said, “This agreement is a proud moment for Allianz UK and I’m excited to bring our insurance expertise to support Sainsbury’s Bank customers with their future insurance needs. This announcement is between two organisations who look after customers across the UK every day and it’s a relationship built on shared values and a mutual commitment to customer excellence. It underlines the strides we’ve made in the UK market over the past year as we seek to reach new customers and offer an increased choice of products. We are continually evolving our offering and our distribution footprint to create seamless and high-quality customer experiences as we grow profitably and strengthen Allianz in the UK.”
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