InsureMO, the world’s leading insurance middleware platform, and LifeCheq, South Africa’s largest advisor enablement platform, have entered a strategic alliance to transform insurance distribution across Asia and Africa.
The collaboration intends to build high-performing agency forces with better products, innovative sales methods, and integrated platforms to support distributors, according to InsurTech Insights.
It will see both firms combine digital infrastructure, product innovation, and advisor empowerment.
By addressing long-standing industry challenges such as poor lead quality, outdated systems, and heavy administrative workloads, the alliance promises a customer-centric and scalable model for insurance sales.
InsureMO operates as a global middleware platform designed to accelerate insurance digitalisation. It enables insurers, brokers, and distributors to rapidly integrate new products and distribution models through an API-driven approach. LifeCheq, meanwhile, is South Africa’s largest advisor enablement platform, supporting agents with advanced tools, training, and customer insights to improve productivity and engagement.
The partnership arrives at a time when agency productivity is considered one of the sector’s most critical challenges. Many advisors remain hindered by inefficient processes and lack of access to innovative products. InsureMO and LifeCheq’s joint solution offers a fully digital distribution ecosystem that streamlines operations, accelerates product launches, and equips insurers to deliver customer-focused solutions in weeks rather than months. The alliance also strengthens advisors with AI-driven recommendations, high-quality leads, and advanced financial needs analysis tools, while reducing administrative burdens by digitising recruitment, training, management, and compensation processes.
For insurers, the collaboration brings actuarial expertise and customer insights from leading markets, backed by reinsurer support, to design relevant and innovative products. InsureMO’s middleware technology provides the integration backbone, enabling rapid testing and refining of these products. Customers, in turn, benefit from transparent and auditable recommendations that align insurance products with their broader financial goals.
“Partnering with LifeCheq exemplifies our commitment to delivering unmatched flexibility, speed, and customer-centricity to insurers,” InsureMO chief revenue officer Rajat Sharma said. “From rapid digital enablement to holistic distribution, our joint value proposition unlocks higher business growth at scale.”
LifeCheq chief executive officer and co-founder Abu Addae said, “Our business is about building a distribution model that ensures agents are productive and customers find insurance relevant and satisfactory. In South Africa, 20 percent of the country’s agents use our platform to sell 1 million policies annually, boosting our partners’ gross written premiums by up to 80 percent. With InsureMO’s best-in-class middleware, we can replicate this success in Asia and beyond. The model allows us to amplify our impact and redefine what it means to build distribution and trust in insurance.”
Together, InsureMO and LifeCheq aim to create the insurance distribution ecosystem of the future, where advisors are empowered by technology, insurers can innovate rapidly, and customers engage with insurance in a more transparent and meaningful way.
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