A prominent healthcare organisation running a lupus clinical trial struggled with low enrolment and high participant attrition. Conventional outreach, including printed mailers, was ineffective, and many prospective participants failed to complete eligibility steps. The organisation needed a modernised approach to recruitment that simplified participation and maintained engagement throughout the trial.
The organisation adopted Ushur’s Clinical Trials Solution to overcome these challenges.
Enhancing outreach channels
Ushur added QR codes to traditional mailers, seamlessly connecting physical and digital touchpoints. Scanning the codes allowed participants to start eligibility screening immediately without downloading an app. SMS and email communications were also integrated via Ushur’s Invisible App™, a secure, HIPAA-compliant platform for easy, two-way communication, letting participants interact through their preferred channels.
Streamlined and personalised enrolment
Messaging for the lupus trial was customised in plain language, making it easier for participants to understand. Eligibility forms were simplified and optimised for all devices, lowering entry barriers and improving the enrolment experience.
Optimising the participant journey
Automation reshaped the enrolment workflow, making each step from awareness to eligibility confirmation straightforward. Participants received automated reminders and follow-ups, keeping them engaged and reducing drop-out rates.
Results and benefits
Ushur’s multi-channel approach and automated workflow are expected to raise completion rates by 300%, from 5–6% to over 20%.
Personalised communication and timely follow-ups maintain participant motivation, enhancing retention and ensuring higher-quality data. Additionally, automating repetitive tasks reduces site staff workload, shortens qualification timelines, and guarantees secure, compliant interactions.
Read the full blog from Ushur here.
Copyright © 2025 FinTech Global
