Hexure, the leader in digital sales solutions for the insurance and financial services industry, has announced significant upgrades to its unified platform, strengthening its capabilities for life insurance carriers and distributors.
The new enhancements aim to streamline sales processes and elevate the digital experience for advisors and clients alike.
The reason for the new product updates is to enhance operational efficiency and advisor experience across life insurance transactions. As 37% of transactions through Hexure already involve life business, the enhancements were designed to meet increasing market demand for seamless, data-driven tools that simplify complex workflows.
Hexure develops digital sales and automation solutions tailored to insurance and financial services providers. Its technology enables a unified sales journey—from pre-sale to post-issue servicing—helping carriers, distributors, and advisors eliminate operational silos, improve compliance, and deliver a faster, more modernised client experience.
The updated platform introduces several key features. Hexure FireLight now supports term life expansion with nine additional carriers, allowing advisors to quote, submit, and track policies across term life, annuities, and other products within a single, integrated workflow.
The new Universal Quoter provides a unified quoting experience across term, whole, IUL, UL, and final expense life insurance, as well as annuity products including FA, MYGA, and FIA.
Among the notable advancements, Hexure has launched mobile app quoting capabilities, allowing advisors to manage quotes and submissions anytime, anywhere via native iOS and Android apps.
Additionally, the new AI Health Analyzer uses carrier-specific guidelines to deliver real-time, accurate quotes aligned with client eligibility. This feature enhances transparency and accuracy while helping carriers accelerate product updates and automate rule ingestion.
These enhancements represent the next stage in Hexure’s commitment to continuous innovation within the InsurTech ecosystem. The firm’s unified approach to life and annuity sales enables faster, more accurate processes and positions it to integrate further AI-driven tools in the future.
“Hexure is redefining life insurance sales with the only platform that unifies data, processes, and experience from start to finish,” said Bill Lucchini, CEO of Hexure.
“These enhancements make sales faster, more accurate, and easier, all within a single platform, and this is just the beginning. We’re committed to continuous innovation on our unified life and annuity sales platform and will be introducing more AI-powered tools and driving growth, while delivering a better experience for everyone.”
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