Unitary expands UK broker automation through BIBA partnership

January 15, 2026

Unitary, an automation platform helping businesses reduce manual repetitive work without costly, multi-year overhauls, has joined the British Insurance Brokers’ Association (BIBA) as an associate member, marking a step forward in its commitment to the UK broker market.

The move follows strong momentum for Unitary in the insurance sector, particularly through its work with managing general agents (MGAs) and the launch of its Virtual Agents for Insurance product. By becoming a BIBA associate member, Unitary is expanding its engagement to support brokers seeking to modernise operations, reduce administrative workload and scale efficiently within a highly regulated environment.

Unitary’s experience with MGAs has demonstrated how automation can manage complex operational workflows without the need for system integrations or disruptive IT projects. This approach is increasingly relevant for brokers working with legacy systems while facing rising customer expectations.

In a recent engagement with US-based MGA Attune, Unitary’s Virtual Agents reduced costs by 50% and increased customer satisfaction by 19%, with more than 99% of BPO operations automated within five weeks.

The platform is already being used by brokers to automate processes including client onboarding, policy administration, quality checks and application ingestion. Through its BIBA membership, Unitary aims to extend access to this technology across the wider UK broker community by working more closely with brokers and BIBA’s 1,800 member firms to encourage the practical and trustworthy adoption of automation across the market.

Unitary founder and CEO Sasha Haco said, “Brokers sit at the heart of the UK insurance market, yet many are still weighed down by manual processes and fragmented systems. Having seen the impact automation can have for MGAs, we’re excited to work with BIBA and its members to help brokers adopt automation across areas including client onboarding, application ingestion and carrier reporting, in a way that is practical, reliable and suited to regulated environments. This is about freeing teams from repetitive work so they can focus on clients, advice and growth.”