London-based Plum FinTech, a consumer money management and savings app, has partnered with Qover, an embedded insurance and InsurTech provider, to introduce worldwide travel protection for its users as part of a broader push to become a more holistic financial platform.
The partnership has been formed to expand Plum’s subscription proposition and add real-world protection alongside its existing financial management tools, according to InsurTech Insights.
By embedding travel insurance directly into the app, Plum aims to remove friction for customers who would otherwise need to arrange cover separately, while Qover gains access to a growing user base seeking seamless, digital-first insurance experiences.
Plum is a UK-based FinTech platform that helps users automate saving, manage spending and build long-term financial resilience. Through features such as automated savings goals, budgeting tools and subscription tiers, the app positions itself as an everyday financial companion rather than a single-purpose savings or trading product. The new travel protection feature is included within Plum’s Max subscription plan, which is priced at £14.99 per month in the UK and is designed to offer additional value through bundled services.
Qover operates as an InsurTech focused on embedded insurance solutions for digital platforms. Backed by Aspire and Lloyd’s, the company provides end-to-end insurance infrastructure, including policy administration and claims handling. In this partnership, Qover delivers coverage through an AI-powered digital claims process, enabling users to manage claims, access policy documentation and download travel certificates entirely within the Plum app.
Under the agreement, Plum users and their travelling family members are covered for a wide range of travel-related risks, including medical emergencies, lost baggage, delays and cancellations. All policy information is accessible in-app, supporting a fully digital customer journey from onboarding through to claims.
The collaboration reflects a wider industry shift towards embedded protection models, where FinTech platforms integrate insurance directly into core user journeys. For Plum, the move enhances customer engagement and strengthens differentiation in a competitive subscription market. For Qover, it represents further expansion within the rapidly growing embedded insurance sector.
Qover CEO Quentin Colmant said, “Plum is a great example of a fintech that genuinely puts customer value first. By embedding protection directly into the Max experience, they’re giving users peace of mind in an effortless way. We’re proud to help Plum bring this experience to life and deliver everyday value to their community.”
Plum VP of Product & Design Rashmi D’Souza said, “Travelling, especially with family, is one of the key moments when finances and peace of mind intersect. People are able to save for flights and hotels through Plum’s automation goals, but then need to sort out the admin when it comes to booking those trips. By including insurance in our Max plan, Plum can provide extra protection during those important moments. It helps ensure our customers can maintain their financial resilience should the unexpected happen so they don’t have to start saving again from scratch while also strengthening the overall value of the subscription. It differentiates Plum from standard savings or trading apps, and reinforces the app as a holistic financial companion that supports them every step of the way. Working with Qover means we can offer this in a digital, reliable way that fits naturally into the Plum experience.”
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