Gain Life, an InsurTech company providing AI-powered workflow automation for property and casualty (P&C) insurance operations, has announced a rebrand to Crosstie as it looks to expand its role across insurance workflows.
The rebrand has been introduced to better reflect the company’s evolution and growing customer use cases. As Gain Life’s platform has expanded beyond its initial positioning, the Crosstie name has been adopted to more accurately represent how the technology connects workflows, systems, and stakeholders while helping insurance organisations reduce costs and administrative complexity.
Gain Life was founded at Harvard University’s Innovation Lab and has been live with customers since 2020. Operating as a B2B SaaS provider, the company serves carriers, third-party administrators (TPAs), self-insured organisations, and claims service partners within the P&C insurance sector. Its platform is designed to integrate directly with existing core insurance systems, enabling deployment in weeks with minimal IT involvement.
Under the Crosstie brand, the company offers a workflow automation platform that combines configurable automation with advanced AI.
The technology embeds directly into claims and operational workflows to reduce administrative burden, accelerate cycle times, and improve experiences for adjusters, claimants, policyholders, and internal operations teams. The platform has been built to scale across complex insurance environments while remaining flexible enough to meet varied operational requirements.
Crosstie’s solutions are currently used across claims operations and are expanding into customer self-service, loss control, underwriting, and broader operational use cases across the insurance lifecycle. The company reports strong adoption across the P&C industry, including usage by multiple top-10 TPAs.
The product roadmap has been shaped through close collaboration with customers and guidance from an advisory board of experienced insurance leaders. Advisors include Danielle Lisenbey, former CEO of Broadspire; Patrick Walsh, former president of casualty operations at Sedgwick; and Gary DeGruttola, former CIO of Liberty Mutual US Retail Markets.
The rebrand does not affect the company’s leadership team, ownership, or product offerings. Gain Life will begin operating under the Crosstie name immediately and will continue to serve customers without disruption. The company is backed by MassMutual Ventures and General Catalyst.
Crosstie CEO Sean G. Eldridge said, “Crosstie better represents what we’ve been building and how our customers use us. We bring workflows, systems, and stakeholders together, reducing cycle times, lowering costs, and giving adjusters more time for higher-value work.
“Our advisors are operators who led the types of organisations we serve. Their guidance has been invaluable in ensuring we’re solving real problems with practical, scalable solutions.
“For a long time, we’ve been focused on building the right foundation alongside our customers. This rebrand is about introducing ourselves more clearly to the broader market and signalling where we’re headed next.”
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