Digital health has long promised to help insurers reduce risk, cut costs and build stronger customer relationships. What has been harder to prove is which platforms can deliver those outcomes consistently, at scale and with measurable impact. New data and academic research now offer a clearer picture — and they point towards a growing standout in the market.
An independent study conducted by the University of Groningen in the Netherlands found that users of a digital health engagement platform achieved a 5% reduction in total healthcare costs, with savings driven primarily by how often users engaged rather than how intensely they used the app.
The findings reinforce a critical insight for insurers and banks: sustainable behaviour change depends on frequency, habit and long-term engagement, not short-lived wellness campaigns.
This is precisely the problem that dacadoo has built its platform to solve. The Swiss-based technology company focuses on turning digital health into a daily interaction, rather than an occasional add-on. Its enterprise SaaS-based Digital Health Engagement Platform (DHEP) blends behavioural science, AI and gamification to keep users active, motivated and returning over time.
The figures behind dacadoo’s success
The results achieved by organisations using dacadoo’s technology highlight the platform’s ability to drive engagement at scale. Apps incorporating DHEP features recorded up to 37% more page views per visit and as much as 40% more time spent in-app compared with platforms without the technology. User preference was 173% higher for apps enhanced by dacadoo, suggesting the platform materially changes how customers interact with digital services.
For insurers and banks, this engagement is translating into clear commercial value. Data from global financial institutions shows a fivefold increase in insurance and investment sales to customers engaged with digital health technology. Banking mobile apps linked to health platforms saw four times higher engagement, while net promoter scores for DHEP users were more than 70 points higher, underlining the platform’s impact on customer loyalty and satisfaction.
The platform’s influence is equally evident within insurance portfolios. A leading European insurer reported a 25% increase in renewal rates after offering DHEP to customers, attributing up to 15% of total insurance sales to the platform as a direct conversion channel. Another insurer observed a 75% lower mortality rate among customers engaged with DHEP, strengthening the case for digital health as a long-term risk management tool rather than a marketing exercise.
A seamless design
dacadoo’s platform is designed to integrate seamlessly into existing digital ecosystems. Available in more than 18 languages, DHEP can be deployed as a fully branded white-label solution or integrated via APIs into banking, insurance or retail apps.
Underpinning the platform is dacadoo’s risk engine, which calculates relative mortality and morbidity risk in real time, giving organisations deeper insight into customer health trajectories.
Security and privacy also sit at the core of the platform’s proposition. dacadoo operates an information security and privacy management system certified to ISO 27001 and ISO 27701 standards, an increasingly important consideration as financial institutions expand their use of sensitive health data.
As insurers and banks look for proven ways to manage healthcare costs while deepening customer relationships, dacadoo’s data-backed approach offers a compelling blueprint. Rather than chasing engagement as a metric, the platform demonstrates how sustained interaction can translate into measurable health outcomes, commercial performance and long-term value.
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