Trust Travel, a TUI Belgium brand, has partnered with Qover, an embedded insurance orchestrator, to integrate travel protection directly into the customer booking journey.
The partnership is designed to make travel insurance more accessible and intuitive, embedding cover within the booking flow and delivering a seamless digital experience from purchase and policy management through to claims, according to FF News. By leveraging Qover’s orchestration platform, Trust Travel aims to reduce operational complexity while improving clarity and convenience for customers.
Through the integration, customers can review coverage details, receive documentation digitally and access support within a consistent, end-to-end journey. The protection offering includes cancellation insurance, medical and luggage assistance, available as both temporary and annual policies.
The model also extends beyond direct bookings. TUI Belgium retail shops and independent travel agents can introduce customers to Trust Travel’s insurance products without having to sell TUI Belgium trips. This creates additional commercial opportunities for Trust Travel while offering agents a flexible way to provide coverage.
Qover’s platform brings together the required technology, insurance infrastructure and partner ecosystem to run insurance programmes at scale. For Trust Travel, this means protection embedded at checkout, reduced operational friction and a coherent digital experience aligned with its broader customer proposition.
Qover CEO and co-founder Quentin Colmant said: “Trust Travel and TUI Belgium set a high bar for customer experience in travel. Embedding protection into the booking flow means travellers get the cover they need without leaving the journey. In that way, we enable Trust Travel to deliver a digital-first experience from purchase to claim.”
Trust Travel head of travel insurance Hans Van den Bossche said: “At Trust Travel, we want every customer to start their journey with complete peace of mind. Our collaboration with Qover allows us to offer the right protection at the right moment – simple, digital and fully integrated. Qover’s scalable and reliable platform makes them the perfect partner to bring this vision to life.”
Trust Travel head of travel insurance commercial strategy Chantal Van Wulpen added: “What truly sets our digital solution apart is the freedom it offers. Every travel agent can also offer our travel insurance products independently from selling TUI Belgium trips. It is the perfect answer for travel agents not holding an FSMA licence. Worry-free, with significant time saved and attractive referral fees. This way, we not only create more flexibility and substantial time-savings but also additional commercial opportunities.”
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