General Magic, an AI agent platform for the insurance industry, has raised a $7.2m seed funding round, bringing its total funding to $8.4m.
The round was led by Radical Ventures, with significant participation from a16z Speedrun. New investors include Figma vice president of product Brendan O’Driscoll and Larry James Erwin from OpenAI. The company’s broader backer base includes Comma Capital and a number of operators from the AI and product space, among them Aidan Gomez, CEO of Cohere, Kevin Wang, chief product officer at Braze, and Spencer Burke, SVP of growth at Braze.
The capital will support the continued development and deployment of General Magic’s AI agents, which are designed to handle the routine coordination work that slows down insurance teams. Early results suggest significant efficiency gains: working with one of the world’s largest general insurers, the company has reduced time-to-quote from roughly 30 minutes to under three minutes using its SMS-based agent, it said.
Central to General Magic’s product offering is Cell, a proactive AI agent that integrates directly with broker management systems, quoting and rating platforms, and CRMs.
Cell can be deployed across SMS, iMessage, and RCS, and is capable of extending into policy, billing, and claims workflows. When a customer sends a query, Cell responds using live system data, requests any missing information, follows up automatically, and updates records as the workflow progresses — keeping conversations in a single thread and preserving context throughout.
General Magic builds AI agents that operate across the full insurance lifecycle, covering pre-quote eligibility, post-quote engagement, and claims coordination.
Founded by Anthony Azrak and Jai Mansukhani, the company grew out of firsthand experience with the friction that characterises insurance interactions. After a personal water leak claim devolved into weeks of calls and delays, the founders investigated how widespread such experiences were, ultimately deciding to build deep into insurance rather than develop a horizontal AI platform.
The company is also developing agents trained around the regulatory and licensing frameworks specific to insurance distribution, including RIBO, OTL, and other broker and adviser qualifications.
General Magic co-founder and president Jai Mansukhani said, “Too much of insurance still relies on manual follow through across calls, inboxes, and scattered systems.
“We focus on keeping customers engaged at every stage of the lifecycle, not just at quote or claim. Our agents handle the routine work that slows teams down, while giving insurance leaders real visibility into what customers are asking, where they are getting stuck, and how they are feeling. When that engagement and data flow directly into core systems, teams move faster and customers feel genuinely supported.”
Radical Ventures partner Sanjana Basu commented: “Most of the world’s financial and insurance data is locked inside rigid, legacy systems that were never designed for the AI era. General Magic isn’t trying to convince enterprises to throw away that infrastructure. Instead, they are giving them a way to finally talk to it.
“By building a reasoning layer that sits on top of existing systems of record, the General Magic team are unlocking a massive amount of trapped value. This is how the Fortune 500 becomes AI-native. Not by rebuilding from scratch, but by bridging the gap between old data and new intelligence.”
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