Go.Compare has launched a new app on ChatGPT that allows users to compare car, van and home insurance policies directly through the AI platform.
The comparison service enables customers to search for insurance deals and receive quotes without leaving the ChatGPT interface, marking the latest move by the price comparison firm into AI-driven customer experiences.
Users can access the service by opening the Apps section within ChatGPT, searching for “GoCompare” and connecting the app to an existing chat. Once connected, customers can search for policies, compare options and re-run quotes after adjusting details.
The launch forms part of Go.Compare’s wider push to streamline the insurance shopping process through automation and AI tools. The company said the app is designed to help consumers access quotes more quickly while still allowing them to review and compare policy cover in detail.
Go.Compare built its brand around comparing policy features alongside price, rather than focusing solely on cost, and says the same approach will continue through its AI-enabled services.
The new app also reflects growing interest across the insurance sector in conversational AI as firms explore new ways to reach customers and simplify digital journeys.
Go.Compare CEO Lee Griffin said, “Integrating Go.Compare with ChatGPT is an exciting step into AI and provides a new way for customers to find our service. Where we hope this will help our customers is by providing quotes in a fraction of the time that it would take previously. From here, they can edit details and, if necessary, re-run quotes via the app.
“Since its inception, Go.Compare has always aimed to push technology to the limit to make things easier for consumers, but without compromising on the cover that people buy.
“We were the first comparison site to compare the product features of a policy and not just price, and it’s that ethos we try to bring to every new technological innovation. We know that speed is key; no one wants to spend more time than they have to on shopping for insurance, but this should never come at a price where cover is compromised.
“By launching a ChatGPT app, we are meeting customers where they are – and we will always do this in a way that protects their interests when it comes to finding the right insurance cover. It’s an exciting first step and we’re looking forward to helping people save money even faster and easier than before.”
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