Tag: personalisation
Why insurance personalisation is still stuck in the data gap
Insurers have invested significantly in customer data, segmentation and behavioural analytics to improve engagement. However, many still face challenges when turning those insights into...
How insurers can turn wellness data into better engagement
Health insurers are increasingly investing in wellness programmes to improve member engagement and preventive care, but many continue to struggle with delivering personalised experiences,...
Does insurance need to foster greater engagement with consumers?
Go to any FinTech event and it is instantly clear that customer engagement is a major priority for most companies. Given its significance, are insurance firms doing enough or should they be doing more?
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