Tag: Smart Communications

The digital transformation of the insurance industry has been underway for many years. Carriers have drastically improved their efficiency, speed and accuracy through the implementation of new technologies. Now the sector may be looking towards data analytics to make the latest leap in the space. 

Mountain West Farm Bureau and its subsidiary 360 Insurance Company have joined forces with Smart Communications.

Tradition is something to be honoured, but not at the expense of progress. In recent years insurance carriers have moved away from paper forms, and instead implemented digitalisation throughout their product. But there is more to come. In particular, the digital transformation of underwriting still remains a key headache.

Mounting competition and soaring customer expectations are turning the ability to deliver personalised messages, offers, and experiences at scale into more than just an unprecedented opportunity for P&C insurers. It could soon become a strategic imperative for any carrier seeking to gain a significant share over rivals.

Life-insurers, like any other segment of the InsurTech sector, have to face the ever-growing impact of technological evolution in the field. 

Insurers are finding themselves on the cusp of an innovative overhaul, specifically with regard to the claims journey - a process historically plagued by complex systems and lack of transparency, but now being redefined by advancing technology and evolving customer expectations.

As insurance firms continue to look towards the future, trust seems to be the key to unlock the full potential of companies. 

As the insurance industry experiences a pivotal shift towards digitalisation, InsurTech leaders emphasise the importance of digital transformation not only to meet evolving customer expectations but also to enhance operational efficiency and foster innovation.

Smart Communications, a foremost technology company devoted to facilitating businesses conduct more effective customer dialogues, has been conferred with the accolade of a Leader by the prominent analyst firm, Aragon Research.

To address the evolving challenges it faces, the healthcare industry is increasingly adopting cloud-based customer communications management (CCM) software to improve the customer experience.