Tag: Smart Communications

Customers have raised the bar on the level of service they expect from their insurance provider. Faced with the industry’s historic reputation of working against the customer, insurers and InsurTechs must raise their customer experience game if they are to come out on top.

Smart Communications, a technology company focussed on helping businesses engage in more meaningful customer conversations, has released research delving into the most pressing issues and trends in today’s P&C insurance marketplace.

The pandemic-fuelled shift to online purchasing and increased demand for digital gave new impetus to embedded insurance products. This trend is presenting insurers with an invaluable opportunity to scale and improve their distribution.

Research by software company Smart Communications has outlined the importance of delivering personalised, omnichannel conversations amid increasing consumer expectations to build trust.