Direct Line to offer car insurance through car subscription platform Drover

The UK insurance giant Direct Line has partnered with car-subscription service Drover to insure its vehicle fleet.

This deal sees the fleet insurance policy integrated with Drover’s online booking process so Drover customers can get coverage as soon as they take out a subscription on a vehicle.

Customers will pay a customized price for the all-inclusive subscription which will be based on a number of factors.

Founded in 2015, Drover gives consumers and private hire drivers a car subscription service that gets them the use of a car covered for insurance, maintenance, breakdown and more. Cars can be taken out between 1 and 24 months.

The company, which has raised £7.5m in funding to date, has partnered with manufacturers including BMW, Volkswagen and Toyota.

Drover head of insurance and risk Rob Prager said, “We’re delighted to have partnered with Direct Line Group who are a market leading trailblazer for insurance in the UK. Their pedigree for developing innovative motor insurance products makes them the very best possible insurance partner as we scale to new heights.

“The product we have jointly developed takes the very best learnings from commercial and personal lines worlds and leverages DLG’s renowned capabilities across pricing, underwriting and claims. In keeping with our ‘Cars Made Easy’ ethos, we can now offer our subscribers even more value and flexibility than they’ve ever had before.”

Earlier in the year, Drover formed a similar deal with gig economy InsurTech platform Zego.

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