AI technology company Aureus Analytics has partnered with insurance management system HawkSoft to help independent insurance agents improve customer experiences.
As part of the deal, HawkSoft Marketplace will incorporate the Aureus Analytics DONNA platform, which is designed to help agencies and brokers to better understand their customers. Its technology offers tools for customer retention, cross-selling and household analytics.
Agencies will now be able to sync their HawkSoft database with DONNA.
HawkSoft offers insurance agencies an improved workflow management system which boasts a range of tools including accounting, e-signature, customer communication, reporting, general management and more.
Aureus Analytics CEO and co-founder Anurag Shah said, “We developed DONNA based on feedback from agencies and brokers we have met with over the past year. It is designed with a sole objective to help agencies deliver better customer experience, thereby building a loyal customer base and developing a high-quality book of business.”
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