SIMON Markets forms another partnership this year

SIMON Markets has integrated with AnnuityNet, which is an order-entry solution for annuity transactions from EbixExchange.

AnnuityNet helps to improve advisor experiences by automating the annuity transaction, including automated calculation of suitability scores and transaction routing through compliance workflows.

By partnering, the companies hope to enter new markets for annuity sales. It will achieve this by connecting wealth management advisors on SIMON’s cloud-based annuities platform to insurance carrier offerings.

SIMON CEO Jason Broder said, “Ebix offers a powerful integration solution that supports the fast-paced connectivity needs of financial advisors in today’s world. We’re excited by the opportunity to partner with their team, streamline the wealth management experience for more advisors on our platform, and drive enhanced digital engagement for the annuities industry as a whole.”

The InsurTech company provides advisors with an end-to-end education, marketplace and lifecycle management solution so they can better achieve life and legacy goals.

Ebix president Ash Sawhney said, “This partnership and integrated solution give Ebix the ability to expand its reach in the market with new clients supporting both new business and in force maintenance, while increasing adoption with current clients.”

Earlier in the year, SIMON made its services available to Raymond James customers, giving them an end-to-end digital experience, which boasts on-demand training and analytics for annuity products.

This year also saw SIMON improve its platform through a partnership with Great American Life Insurance Company.

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